WearToday is the "daily diary of the creatively dressed. Use the self-timer to take a photo and share your outfit, discover and follow inspiring new people, like and comment on outfits you love, then take what you’ve learned and apply it tomorrow."

The good folks at WearToday (former Facebook Product Designer Alexandre Roche and Lowe-Roche founder Geoffrey Roche) wanted to inject some colour and whimsy into their app and logo, and after an exciting process of exploration we landed on a system that’s fun and energetic but at the same time somewhat minimal, complementing the overall look and feel of the product.

Role: Visual Design
Year: 2014